Campaign
Strategy
CAMPAIGN: A campaign is an organized promotional effort towards an end goal (political or non-political), promoting a cause and educating the public in the process.
STRATEGY: A good strategy is a realistic, defined, achievable action plan that is robust enough to meet challenges and adapt, with the end goal in mind. Every campaign has an informational aspect to it. Employing a good strategy means choosing the right modality to reach your audience for your campaign to be successful.
Campaign Strategy Consulting
I offer my services as a campaign strategy consultant to help ensure the success of your campaign with a well defined and implementable strategy.
Why campaigns without strategy fail
When one or more components of a campaign are lacking or weak the overall campaign is likely to fail. For example, the end goal may not be well defined, which means that people on the campaign team are likely lacking in unity.
You may have a worthy, well-defined goal but no reasonable means of success for myriad reasons: lack of funds or fund-raising capacity, ill-defined and unsupported roles, such as one person trying to do too much, or haphazard efforts at education and outreach. Is there a back-up contingency plan to amend mistakes and work around obstacles? These matters are addressed through consultation regarding campaign strategy.
The successful campaign
A successful campaign has a well-defined, clear end goal, roles for people working on the campaign, perhaps with some shared roles (so people can cover for each other), allowing room for mistakes and recovery, and preemptively recognizes and plans for contingencies with a set strategy for doing so.
Reaching out to peace, environmental and social justice organizations
Are you an organization that wants your voice better heard, or your cause or movement to gain momentum and be understood? In line with my advocacy and previous experience, I am most interested in working with the following types of organized interest groups and citizens’ groups as your campaign strategy consultant:
• Peace, such as veterans’ groups, pro-justice, anti-war, refugee settlement, and nonviolent communication
• Environment, such as conservation, species protection, sustainability issues, “clean” energy, eco-travel and
• Social justice, namely Indigenous advocacy, immigration fairness, LGBTQIA+ recognition, post-apartheid reconciliation
Kent Mesplay, PhD
Activist & Advocate
Public Speaker, Speech Writer,
Campaign Strategy Consultant
Strategy is What Moves You Forward
A working campaign strategy consists of:
- Campaign end goals that are clearly stated and well defined
- Identifying your audience(s) so that your focus is on the group(s) of people you want to reach and educate, so you don’t waste time and effort going after people who cannot help you achieve your goal
- A means of measuring growth of membership so you can assess how well you are attracting the desired audience
- A timeline so that you can assess performance and stay on track
- The right means or modality of outreach to and education of that audience. Will you employ door-knocking and grass-roots outreach, paid advertising, mass e-mailing, letter-writing, concerts and other entertainment?
- A reasonable scope so that you stay focused, don’t veer off track and “bite off more than you can chew”
- A budget
- Assigned roles in the key areas of management, fund-raising and finance, outreach and, yes, moral support
As your consultant I will help you determine the appropriate modality of outreach and education, from letter-writing and modes of dissemination, to creating petitions and making effective use of social media.
I have been a long-time activist and advocate for political, social justice, and environmental causes, as well as a public speaker, speech-writer and campaign strategy consultant. I can help you with campaign strategy so that your success can be achieved in a faster, more affordable and effective way.
For inquiry about Campaign Strategy service, please use the contact form below